Social Sharing Research

Actually knowing what topics to create your content around, what content really gets shared on the social networks, can mean the difference between spending days or weeks creating something which nobody ever reads, and creating something which gets shared and read by thousands or even hundreds of thousands. The Womplify Social Metrics tool helps you to find the hottest and most shared content by domain or by keyword so you don’t have to guess any more!

You can use this social shares data for your own content marketing tasks to ensure you are creating content that is likely to get shared. You can also use it to find which content created by your competitors got the most attention.

In this article you will learn how to easily track social metrics for domain names and keywords.

Requirements

To begin social sharing research, you will need:

  • A keyword or domain name to research.

Note: the domain does not have to be your own domain, you can research any domain name and any keyword.

Track Social Shares Data For Domains

To add a domain for tracking social metrics:

  1. On the left menu, click Research and then click the Social Metrics menu option (see Figure 1) .
  2. On the Domains tab, click the + button.
  3. In the Create New Domain popup, enter a Domain name (something.com).
  4. Optionally, add some Tags to associate with this domain.
  5. Click Create.

The domain will now appear in the Domains box and will indicate the number of pages under that domain that have been found so far. New data is being added constantly so check back here regularly to see updates.

To view the list of pages found and number of shares across social networks for each page on a particular domain:

  1. Select the domain in the Domains list.
  2. The Social Shares section will appear and the order can be changed by clicking the column titles.
  3. Click the green arrow on the left of a page title to see additional information about that page.

Note that you can select multiple domains, by holding the [Ctrl] key while selecting, which enables you to then see which pages or articles are the most popular across all the included domains combined. You can also filter the list of pages by entering a keyword in the search box above the list.

social-research

Figure 1. Add Domain or Keyword.

 

Track Social Shares Data For Keywords

To find the most shared content by keyword instead of domain:

  1. On the left menu, click Research and then click the Social Metrics menu option (see Figure 1) .
  2. Click the Keywords tab.
  3. At the bottom left of the Keywords tab, click the + button.
  4. In the Create New Keyword popup, enter a Keyword (eg. lean startup).
  5. Optionally, add some Tags to associate with this keyword.
  6. Click Create.

The keyword will now appear in the Keywords box. New data is being added constantly so check back here regularly to see updates for each keyword your are tracking.

To view the list of pages found and number of shares across social networks for each page matching a particular keyword:

  1. Select the keyword on the Keywords tab.
  2. The Social Shares section will appear below and the order can be changed by clicking the column titles.
  3. Click the green arrow on the left of a page title to see additional information about that page.
social-research2

Figure 2. View Social Metrics for Domains or Keywords.

 

Want some help getting your account setup or with moving forward? Give us a shout!