Marketing Automation Events

Events are where the automation begins. An event is the “when” part of a marketing automation trigger, the first part of the magic that automates your marketing, which is then followed by Conditions and Actions. Events are simple to use – just think of them like so:

When something happens..

For example, when a page is viewed or when a link is clicked or when an email is read.

That “something” is one of the Events listed below:

Event Description
Lead Activity : Buy Signalled When a buy event happens..
Project : Click Split-Test Added/Edited When a click based split-test (A/B test) is added or updated..
Project : Click Split-Test Deleted When a click based split-test is deleted..
Project : Click Tracker Added/Edited When a Click Tracker is added or edited..
Project : Click Tracker Deleted When a Click Tracker is deleted..
Lead Cycle : Created When a Lead is created..
Project Activity : Cron Triggered When a cronjob is triggered..
User : Custom When a custom user event happens..
Lead Data : Edited When any lead data is edited..
Lead Comm' : Email Bounced When an email bounces back..
Lead Comm' : Email Failed When email delivery fails for some reason..
Lead Comm' : Email Opened When an email is opened by the recipient..
Lead Comm' : Email Replied When and email is replied to..
Lead Comm' : Email Sent When an email is sent..
Project : Feed Added/Edited When an RSS feed is added or updated..
Project : Feed Deleted When and RSS feed is deleted..
Project : Feed Item Added When a new entry is detected in an RSS feed..
Project : Form Added/Edited When a form is added or updated..
Project : Form Deleted When a form is deleted..
Lead Activity : Form Viewed When a form is viewed on a site..
Project : Keyword Added/Edited When a keyword is added or updated in a Project..
Project : Keyword Deleted When a keyword is deleted from a Project..
When
Project : List Added/Edited When a mailing list is added or updated in a Project..
Project : List Deleted When a mailing list is removed from a Project..
Log : Log event Logged When an event is added to the log..
Project : Message Added/Edited When a message (email/sms) is added or updated in a Project..
Project : Message Deleted When a message (email/sms) is removed from a Project..
Lead Activity : Milestone Achieved When a defined milestone is reached by a Lead..
Project Comm' : Notification Email Bounced When a notification email bounces..
Project Comm' : Notification Email Failed When a notification email fails for some reason..
Project Comm' : Notification Email Opened When a notification email is viewed..
Project Comm' : Notification Email Replied When a notification email is replied to..
Project Comm' : Notification Email Sent When a notification email is sent..
Project Comm' : Notification SMS Rejected When a notification SMS message is rejected..
Project Comm' : Notification SMS Sent When a notification SMS message is sent
Project Comm' : Notification Social-Post Rejected When a notification social network post is rejected..
Project Comm' : Notification Social-Post Sent When a notification social network post is sent..
Lead Activity : Page Viewed When a page is viewed by a Lead..
Project : Post Added/Edited When a post is added or updated in a Project..
Lead Activity : Post Clicked When a click tracker for post is clicked..
Project : Post Deleted When a post is removed from a Project..
Project : Post Posted When a post in a Project is published..
Lead Cycle : Referred When a Lead is referred by another Lead/Customer..
Lead Data : Score Changed When the Lead Score is updated..
Project : Shared Link Updated When a shared link in a Project is updated..
Project : Social Contact Bookmark When a social network contact is bookmarked in Womplify..
Project : Social Contact Details Updated When a social network contact is updated..
Project : Social Contact Follow When a social network contact is followed..
Project : Social Contact UnBookmark When a social network contact is unbookmarked..
Project : Social Contact UnFollow When a social network contact is unfollowed..
Project : Social Influencer Updated When a social network influencer is updated..
Lead Activity : Split Tracker Clicked When a split testing tracker link is clicked..
Lead Activity : Split Tracker Viewed When a split testing tracker pixel is viewed..
Lead Cycle : Subscribed When a lead subscribes to a mailing list..
Lead Cycle : Subscription Verified When a lead subscription is verified..
Lead Data : Tag Added When a tag is added to a Lead profile..
Lead Data : Tag Removed When a tag is removed from a Lead profile..
Lead Activity : Tracker Clicked When a Lead clicks a tracker link..
Lead Activity : Tracker Viewed When a Lead views a tracking pixel..
Lead Cycle : Unsubscribed When a Lead is unsubscribed from a mailing list..
Integration : URL Pinged When a URL is called..
Project : View Split-Test Added/Edited When a view/pixel based split test as added or updated in a Project..
Project : View Split-Test Deleted When a view/pixel based split test as removed from a Project..
Project : View Tracker Added/Edited When a pixel based view tracker is added or updated in a Project..
Project : View Tracker Deleted When a pixel based view tracker is removed from a Project..

As you can see above, there’s already loads of Events, but more Events will be added over time and when combined with the Conditions and Actions, you can create a vast array of automation triggers!