Events are where the automation begins. An event is the “when” part of a marketing automation trigger, the first part of the magic that automates your marketing, which is then followed by Conditions and Actions. Events are simple to use – just think of them like so:
When something happens..
For example, when a page is viewed or when a link is clicked or when an email is read.
That “something” is one of the Events listed below:
| Event | Description |
|---|---|
Lead Activity : Buy Signalled |
When a buy event happens.. |
Project : Click Split-Test Added/Edited |
When a click based split-test (A/B test) is added or updated.. |
Project : Click Split-Test Deleted |
When a click based split-test is deleted.. |
Project : Click Tracker Added/Edited |
When a Click Tracker is added or edited.. |
Project : Click Tracker Deleted |
When a Click Tracker is deleted.. |
Lead Cycle : Created |
When a Lead is created.. |
Project Activity : Cron Triggered |
When a cronjob is triggered.. |
User : Custom |
When a custom user event happens.. |
Lead Data : Edited |
When any lead data is edited.. |
Lead Comm' : Email Bounced |
When an email bounces back.. |
Lead Comm' : Email Failed |
When email delivery fails for some reason.. |
Lead Comm' : Email Opened |
When an email is opened by the recipient.. |
Lead Comm' : Email Replied |
When and email is replied to.. |
Lead Comm' : Email Sent |
When an email is sent.. |
Project : Feed Added/Edited |
When an RSS feed is added or updated.. |
Project : Feed Deleted |
When and RSS feed is deleted.. |
Project : Feed Item Added |
When a new entry is detected in an RSS feed.. |
Project : Form Added/Edited |
When a form is added or updated.. |
Project : Form Deleted |
When a form is deleted.. |
Lead Activity : Form Viewed |
When a form is viewed on a site.. |
Project : Keyword Added/Edited |
When a keyword is added or updated in a Project.. |
Project : Keyword Deleted |
When a keyword is deleted from a Project.. When |
Project : List Added/Edited |
When a mailing list is added or updated in a Project.. |
Project : List Deleted |
When a mailing list is removed from a Project.. |
Log : Log event Logged |
When an event is added to the log.. |
Project : Message Added/Edited |
When a message (email/sms) is added or updated in a Project.. |
Project : Message Deleted |
When a message (email/sms) is removed from a Project.. |
Lead Activity : Milestone Achieved |
When a defined milestone is reached by a Lead.. |
Project Comm' : Notification Email Bounced |
When a notification email bounces.. |
Project Comm' : Notification Email Failed |
When a notification email fails for some reason.. |
Project Comm' : Notification Email Opened |
When a notification email is viewed.. |
Project Comm' : Notification Email Replied |
When a notification email is replied to.. |
Project Comm' : Notification Email Sent |
When a notification email is sent.. |
Project Comm' : Notification SMS Rejected |
When a notification SMS message is rejected.. |
Project Comm' : Notification SMS Sent |
When a notification SMS message is sent |
Project Comm' : Notification Social-Post Rejected |
When a notification social network post is rejected.. |
Project Comm' : Notification Social-Post Sent |
When a notification social network post is sent.. |
Lead Activity : Page Viewed |
When a page is viewed by a Lead.. |
Project : Post Added/Edited |
When a post is added or updated in a Project.. |
Lead Activity : Post Clicked |
When a click tracker for post is clicked.. |
Project : Post Deleted |
When a post is removed from a Project.. |
Project : Post Posted |
When a post in a Project is published.. |
Lead Cycle : Referred |
When a Lead is referred by another Lead/Customer.. |
Lead Data : Score Changed |
When the Lead Score is updated.. |
Project : Shared Link Updated |
When a shared link in a Project is updated.. |
Project : Social Contact Bookmark |
When a social network contact is bookmarked in Womplify.. |
Project : Social Contact Details Updated |
When a social network contact is updated.. |
Project : Social Contact Follow |
When a social network contact is followed.. |
Project : Social Contact UnBookmark |
When a social network contact is unbookmarked.. |
Project : Social Contact UnFollow |
When a social network contact is unfollowed.. |
Project : Social Influencer Updated |
When a social network influencer is updated.. |
Lead Activity : Split Tracker Clicked |
When a split testing tracker link is clicked.. |
Lead Activity : Split Tracker Viewed |
When a split testing tracker pixel is viewed.. |
Lead Cycle : Subscribed |
When a lead subscribes to a mailing list.. |
Lead Cycle : Subscription Verified |
When a lead subscription is verified.. |
Lead Data : Tag Added |
When a tag is added to a Lead profile.. |
Lead Data : Tag Removed |
When a tag is removed from a Lead profile.. |
Lead Activity : Tracker Clicked |
When a Lead clicks a tracker link.. |
Lead Activity : Tracker Viewed |
When a Lead views a tracking pixel.. |
Lead Cycle : Unsubscribed |
When a Lead is unsubscribed from a mailing list.. |
Integration : URL Pinged |
When a URL is called.. |
Project : View Split-Test Added/Edited |
When a view/pixel based split test as added or updated in a Project.. |
Project : View Split-Test Deleted |
When a view/pixel based split test as removed from a Project.. |
Project : View Tracker Added/Edited |
When a pixel based view tracker is added or updated in a Project.. |
Project : View Tracker Deleted |
When a pixel based view tracker is removed from a Project.. |
As you can see above, there’s already loads of Events, but more Events will be added over time and when combined with the Conditions and Actions, you can create a vast array of automation triggers!