How to Find & Follow Relevant People On Social Networks

When first starting out in social marketing, and even after having a social network account for a long time, a common problem is finding the right people to follow. There’s a temptation to just follow anyone and everyone and also to follow back everyone who follows you, but this is not ideal as these people will be mostly irrelevant and not at all interested in what you have to say.

Social networking and social marketing is all about building an audience that is interested in you and engaging with those people over time.

In this guide you will learn how to use Womplify to easily find relevant people on the social networks and then to follow the best of those, which in turn will result in many of those people following you back, thus growing an active and targeted audience.

follow-social

Figure 1. Conecting with Relevant People on Social Networks

Requirements

To find quality people to follow on the social networks, you will need:

  • An account on a supported social network – currently Twitter and Tumblr.
  • An active connection in your Womplify account for each social network you want to post on.

Note: due to limitations in the Facebook API, it is currently not possible to use these methods to follow people on Facebook. As soon as Facebook provides the necessary API functionality, we will integrate it within Womplify.

How to Find & Follow on Twitter

  1. On the left menu, click Social and then click Twitter (See Figure 2).
  2. In the Find Users to Follow box, enter a keyword or phrase to search.
  3. Browse the matches to find those worth following…
    • Search results show profile description, latest tweet, location, number of followers/tweets.
    • Leaf icon indicates recent tweet (bright green means more recent).
    • Spinning wheel icon indicates they have high follow back ratio.
    • Lightbulb indicates they already follow you.
    • Grey star indicates you already follow.
  4. If the star is white and the user is worth following, then simply click the star to follow (click again to unfollow).
  5. If the user is particularly interesting can also click the bookmark icon and they will be added to your list of Tumblr bookmarks.

Note: bookmarks are internal to your Womplify account and unrelated to Twitter Lists.

follow-twitter

Figure 2. Find & Follow Relevant People on Twitter

How to Find & Follow on Tumblr

  1. On the left menu, click Social and then click Tumblr (See Figure 3).
  2. In the Find Posts to Promote box, enter a keyword or phrase to search.
  3. Browse the matches to find those worth following…
    • Search results show name (mouseover for description), number of likes/posts, latest post, post date, post tags (clickable).
    • Leaf icon indicates recent post (bright green means more recent).
    • Spinning wheel icon indicates they have high follow back ratio.
    • Lightbulb indicates they already follow you.
    • Grey star indicates you already follow.
  4. If the star is white and the user is worth following, then simply click the star to follow (click again to unfollow).
  5. If the user is particularly interesting can also click the bookmark icon and they will be added to your list of Tumblr bookmarks.
follow-tumblr

Figure 3. Find & Follow Relevant People on Tumblr.

 

Want some help getting your account setup or with moving forward? Give us a shout!