How to Create a Social Post

Posting content to your social network accounts is of course a critical part of social marketing. However, it is tedious and time consuming to manually visit each platform, such as Twitter or Facebook, to create and publish a post every day or even multiple times each day at scheduled dates and times.

Additionally, a common requirement is that each post you create is published multiple times to ensure maximum exposure, whether it be daily, weekly, monthly or even yearly, and managing such a process manually is no easy task as your content library grows. Fortunately, Womplify provides the tools you need to do exactly that and much more.

create-social-post

Figure 1. Social Network Posting

Requirements

To create a social post, you will need:

  • An account on a supported social network – currently Twitter, Facebook and Tumblr.
  • An active connection in your Womplify account for each social network you want to post on.

you can create a single post which is sent to one or more social networks, or create a custom version for each platform.

How to Create a Post

There are several ways to create a social post in Womplify, which are each described below.

To create a new post for publishing on any or all of your connected social networks:

  1. On the left menu, click Content and then click Posts (See Figure 2). You are now in your content library.
  2. At the bottom right of the Posts box, click the Add button.
  3. In the Post Item popup, under General Post Details select:
    1. Primary or Filler – your own articles could be Primary while Fillers may be articles from other sites (your choice).
    2. Enter Title, Body (not needed if only posting a Tweet), URL if required and an optional Category.
    3. Enter comma separated Tags if you want – these will be converted to hashtags when published.
  4. In the Platforms To Post To section:
    1. Check the box on the tab for each social network you want to send the post to.
    2. If you have more than one account connected for a social network then select the one you want this post going to.
    3. You can optionally override the default Title/Body/Link to have posts tailored to each specific network.
  5. In the Post Schedule section:
    1. Select Specific Date/Time if you want to schedule the post (usually for a Primary post) and either Once Only or Repeat Daily/Weekly/.. to suit.
    2. Or for a Filler post select Auto-Post and a Cooling Period (Filler post will not be reposted during the cooling period unless it was also scheduled for a specific time).
    3. Specify a Limit after which reposts and repeat posts will end OR leave as the default No Limit so it will be reposted forever, according to the defined interval or cooling period.
  6. Click Create. The post will now appear in the Posts list and will be published according to the defined schedule.

to create a post that will be published right away, simply schedule it for a short time in the past and then it will normally be posted within a minute.

create-social-post-2

Figure 2. How to Create a Social Post

How to Create a Quick Post

You can also create a post on either Twitter or Tumblr using the QuickPost function:

  1. On the left menu, click Social and then click Twitter or Tumblr (See Figure 3).
  2. At the top right of the page, click the blue QuickPost button.
  3. Fill in the post details and schedule.
  4. Click Create. The post will now appear in the Content > Posts list and will be published according to the defined schedule.
create-social-post-3

Figure 3. Create a QuickPost

 

How to Create a Post from Imported Content

You can quickly create a social post directly from any content imported via your defined RSS feeds. This allows you to easily share your latest blog articles or content recently created by other people which may be of interest to your social network followers.

To create a post from your own imported content:

  1. On the left menu, click Content and then click My Feeds (See Figure 4).
  2. In the My Feeds Articles box, click the speech bubble button next to any article you want to create a post from.
  3. In the Post Item popup, fill in the remaining details, platforms and schedule as described above in How to Create a Post.
  4. Click Create. The post will now appear in the Content > Posts list and will be published according to the defined schedule.
create-social-post-4

Figure 4. Create Post from Imported Content

To create a post from curated content:

  1. On the left menu, click Research and then click Content Curation (See Figure 5).
  2. In the Curated Feeds Posts box, click the speech bubble button next to any article you want to create a post from.
  3. In the Post Item popup, fill in the remaining details, platforms and schedule as described above in How to Create a Post.
  4. Click Create. The post will now appear in the Content > Posts list and will be published according to the defined schedule.
create-social-post-5

Figure 5. Create Post from Curated Content