Email Marketing is a fundamental part of marketing automation and digital marketing in general. Acquiring leads typically means collecting email addresses, although leads can also be in other forms, and a mailing list is an invaluable resource. Once you have collected email addresses, you are able to actively reach out to those people and build a relationship with them even after they have left your web site with no plans to ever return.
This whole process of engaging and relationship building results in higher conversions and more sales (or some other goal you aim for), and it can be easily automated. To begin collecting email leads, you need to create a mailing list.
To create a mailing list you will need:
Note: You can create multiple mailing lists for more targeted niches or segmenting your lists. For example if you are a pre-launch Startup and wish to collect email addresses of visitors to your pre-launch landing page, you can create a mailing list specifically for that and then create another list for those pre-launch subscribers who later convert to actual customers or even trial users.
To create a new mailing list:
Field Name | Description |
---|---|
Name |
An internal name for your list which only you will see. |
Title |
The public name for your list which subscribers will see. |
Description |
The description of your list. |
From Email |
The sender address used when emailing to subscribers. |
From Name |
The sender name used when emailing to subscribers. |
Reply-To Email |
The address where replies will be sent. |
Auto-Post Interval |
The delay between sequenced message mailings. |
Auto-Post Interval Type |
The delay type. |
Auto-Post Specific Time |
(Coming soon) |
Confirm |
The page subscribers will be sent to on your site after verifying their email address. |
Thanks |
The page subscribers will be sent to on your site after first subscribing, before confirming. |
Error |
The page subscribers will be sent to on your site if there is an error during subscribing. |
Goodbye |
The page subscribers will be sent to on your site when they unsubscribe. |
Default List? |
One list must be defined as Default |
List State |
Define this list as Active or Inactive. |
Now you can start collecting email addresses, either through a simple subscribe form on your site or you can use the API to directly add email addresses or leads to your mailing list.