An autoresponder is one of the fundamental tools of email marketing as it allows you to automatically send an email response to a mailing list subscriber or lead. But sending just one email automatically is a waste of a good opportunity and so a sequence of emails is typically created and send to every subscriber, according to defined intervals and other parameters.
An autoresponder sequence can be abused and should be used wisely to avoid annoying your subscribers and getting your domain blacklisted. When used properly, such a sequence can automatically build a relationship with your leads by sending them engaging and informative emails on a regular basis. A lead or subscriber who has appreciates your quality emailed content is one who is far more receptive to your commercial offers, when the time is right.
In the article you will learn how to create an autoresponder sequence.
To create an autoresponder sequence for your list, you will need:
Note: the same messages can be used with multiple mailing lists.
Add Messages to a List
Note: in the Add Messages popup form, you can select multiple messages to add at once by holding the [Ctrl] key while selecting.
Change the Sequence Order
Add or Remove From Sequence
Create a Custom Delay in Sequence
This feature allows you to add a message into the sequence which for the following message, changes the default delay between mailing. For example, if you have 10 messages in the sequence and a 7 day delay between each mailing, you could have the fourth message go out just 1 day after the third message, perhaps because it contains a sales pitch related to the content of the third message.
Note that this delay will apply to the message AFTER the one you just edited, in other words the NEXT message in the sequence will be sent after the delay you just specified and it applies ONLY to that next message while all others in the sequence keep the default delay.
Important: be aware that the entire autoresponder sequence will wait until this custom delay has been used, so if you add one message in the sequence with a ONE YEAR delay then no subscriber on your mailing list will get any more emails after that message until the year has passed – so use carefully!
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