In the dark days of yore if you wanted to build a website, particularly an interactive, database driven website you had to roll up your sleeves and get stuck in to raw HTML code as well as complicated CGI programming with languages such as Perl , which presented a rather high barrier to entry for […]
If you’ve been wondering how on earth you can get your articles to succeed on Inbound.org when so many thousands are posted and quickly disappear into oblivion, then you are in luck because Eli Overbey just posted a great analysis of the top articles there. You should definitely go and read the full article, but […]
One of the most widely used and highly successful techniques used by internet marketers to increase conversion rates and sales is the optimized landing page , sometimes also known as a squeeze page. A landing page is primarily a one page sales pitch which is designed to get site visitors (those who landed on your […]
When creating your landing pages or any page on your site which needs to ‘sell’, it is critical to ensure that you explain the benefits rather than just the features – people are selfish and really only want to know what your product or service can do for them. Nobody really cares about your product, […]
With Christmas fast approaching and in fact is just a few days away now, this means the internet is starting to slide into a quiet period, at least on the B2B side of things, which makes publishing content feel like preaching to an empty room – there’s nobody out there, no feedback, no response, no […]
Is your bounce rate too high? If it is over 30% then chances are you are doing something wrong, according to digital marketing evangelist for Google, Avinash Kaushik. You might think that a high bounce rate is fine because visitors arrive on your page and get the information they were looking for and then leave […]
Seth Godin is a well known guru in the business and marketing world, having written countless great books and introduced us all to the idea of the Purple Cow which is “about transforming your business by being remarkable”. In this interview he says we have to break free from the chains, don’t get trapped in […]
It is common knowledge that simply buying adverts directly for traffic is a quick and relatively easy way to promote your business online, it is also potentially a quick way to burn through your precious marketing budget with nothing to show for it, which for a startup can mean an early death. Fortunately there are […]
Kevin Spacey lecturing on Content Marketing? Yes that actually happened! In fact he gave the keynote speech at Content Marketing World 2014 which was brought to us by the Content Marketing Institute. Clearly he knows a thing or two about telling a story and engaging an audience. Movies are after all just another form of […]
If you run or plan to build a startup then you will surely want to watch this interview with Growth Hacking “Godfather”, Sean Ellis, which contains essential tips and more to help you make your business take off! Source: Sean Ellis, CEO of Qualaroo, Elaborates On Growth Hacking by Growth Everywhere.