Getting Started with Womplify
You’re probably wondering “What is Womplify and what can it do for me?”, right?
Well in a nutshell, Womplify is all about automating your marketing and amplifying your reach. The name “Womplify” actually comes from Word of Mouth Amplify.
Womplify exists to streamline and automate many of the processes involved with building and managing your social networks, getting your content seen and shared, curating content, acquiring and engaging leads, and integrating with the other services you depend on.
Ultimately Womplify helps to convert prospects and leads into customers and then keeps them on board and engaged for the long term.
Read on for an overview of the many features available to you in Womplify…
On every page in the system, at the top right corner, there is a small education icon which when clicked will open/close the Education Center. This contains a brief overview of the section and quick instructions on using the features provided in that section.
By default, the Education Center is open when you first view a page in Womplify. However when you close it, it will remain closed and out of the way for future visits. You can always click the icon again to open it at any time.
The Education Center will help you get up to speed very quickly, explaining what a feature is and how you can use it. You can of course also contact us any time for further assistance.
The Content section is where you manage your content posts and RSS feeds and it consists of three pages – Posts, My Feeds and Curation Feeds.
On the Posts page you can create (and edit) posts for publishing on Twitter, Facebook and Tumblr. Note that in order to post to your social networks you will need to connect your Womplify account to your social accounts – see the Connected Accounts page under the Settings section below for more details.
Posts can be defined as Primary (usually your own articles) or Fillers which are usually articles from elsewhere that you post about to the fill gaps between your primary posts, thus ensuring your social channels are always populated with content. You can also use your own posts as fillers or other peoples posts as primary, and they can be snippets with a link elsewhere or they can be entire posts in their own right, it is entirely up to you how you fill your content library.
You can create posts for one platform (such as Twitter) or for all supported platforms and you can create custom versions for each platform if preferred. You can also schedule a specific date/time for the post to be published and have it automatically re-posted at defined intervals.
On the My Feeds page you can add feeds from your own sites and each time you publish a new article on your site it will appear in the list on the My Feeds page. From there you can easily create new posts for sharing across multiple social networks.
On the Curation Feeds page you can add RSS feeds from any other sites which you wish to follow because you know they publish quality content which you want to know about as soon as it is published and which perhaps would interest your audience. Articles which appear in curated feeds can be found in the Content Curation page under the Research section, described below.
The Social section is where you manage your social networks. Here you can search for posts and people, follow and unfollow, bookmark interesting people and find influencers in your interest areas.
On the Twitter and Tumblr pages you can search for relevant people to follow (or unfollow), see who doesn’t follow you back or who you didn’t follow back after they followed you. You can bookmark the important profiles so you can easily keep up to date with them. You can find conversations to instantly reply to on Twitter or create and schedule new posts directly.
Social influencers are those people in your field who have significant reach and authority. These are usually people you should get to know as they could amplify your content massively with a single tweet or other social post. Womplify will automatically seek out these influencers for you and you can see them all on this page, complete with all the relevant data about each.
As mentioned above, make sure to connect your social accounts to take full advantage of the social features here.
Content curation is very popular and helps populate your own social network channels and even your blog with great content to keep your followers engaged and also attract new followers. However it is a time consuming process, finding quality content to curate and share. Well not any more! All you need to do is paste in a few RSS feeds on the Curation Feeds page and then every day and throughout the day, you will get fresh content appearing in your Content Curation page, ready for you to publish and share with the click of a button!
Also, when you go through the trouble of finding great content to share, it’s a waste to only share it once since many people will miss it the first time.. well Womplify has you covered here as well – just specify the schedule and/or autopost preferences and it will be added to your content database for fully automated reposting for as long as you want!
When producing new content for your blog or site you will no doubt be doing keyword research either manually or using various tools (or both) and Womplify provides a keyword research tool which combines data from multiple sources, including SEMRush, Namecheap, Wikipedia and more. Just add your seed keywords and the system will fetch statistics and competition data for each and also provide a list of related keywords on which you can then do further research.
This tab allows you to analyze your and your competitors performance and reach on the social networks as well as find the most shared content.
Simply add a domain name and the system will set to work finding the top shared articles on that domain. Data includes the number of shares on Twitter, Facebook, Google+, LinkedIn, StumbleUpon, Buffer and Pinterest and also shows the combined number of shares across all those platforms. It may take a few minutes to fetch this data if it’s one we haven’t seen before so be patient.
When you have added several domains you can then compare them by selecting multiple in the list, allowing you to easily see the most popular type of content across multiple domains.
Additionally, you can add keywords instead of domain names, and the system will then show you the top urls/articles matching the keyword, wherever they were posted, so you can see what article titles or topics get the most attention.
Using this information you can better target your own content marketing efforts to vastly increase your chances of success.
Your audience are your prospects and leads, those visitors to your site who submit their email address (and potentially other forms of contact) to your mailing or membership lists. This section is where you manage those mailing lists and your collected leads.
Create and manage mailing lists here. You can, and probably should, have multiple lists for different types of subscribers or different parts of the sales funnel, for example you could have a ‘pre-launch‘ list for your startup homepage to collect interested leads before you actually launch. You can create tracking links (under the Campaigns section) and subscribe forms for each of your lists to assess performance.
When you select a mailing list on this page a new section opens below with tabs for Leads, which shows the current subscribers to this list, and Messages, which shows the emails you have setup to be sent to the subscribers on this list. Messages can be one off scheduled ‘blasts’ or can be part of an auto-responder sequence. You can add and remove messages and change the sequence order whenever you need.
These are your subscribers to all your lists combined and you can use the search box to easily filter and find specific leads or groups of leads. Leads can be on one or multiple lists and the system can move them around according to your defined triggers.
This section is where you create the messages to be used for your mailing and the trackers to measure the success and responsiveness of your marketing activities.
Create and manage your email (and other) messages here. Once a message is created, it can be selected to add to any List, even multiple lists, as described in the Audience section. Messages can also be used with Triggers, for example when a user completes a certain defined action on your site, the system can send a specified email message automatically.
Trackers come in two forms – Click Trackers and View Trackers. You can probably guess what that means but in brief, a Click Tracker is for measuring clicks on links (for example those you include in Email messages or on web pages), and View Trackers can be used for measuring views to a certain page or a subscribe form.
When you create a tracker, the system generates a special womp.io url which you simply paste into wherever you need it. Additionally, When you create social posts which include links, the system automatically converts those to shortened womp.io urls and logs any clicks.
Marketing Automation is hot these days, as well it should be – why do things manually when computers can automate them for you? Save time and close more deals with less effort!
Here you can configure all sorts of triggers which can move your leads around between lists, send custom emails, display tailored messages on the web, and perform a number of actions depending on criteria you specify.
Triggers can be created based on Lead Score, Date, Email Viewed, Page Viewed, Link Clicked and much much more. Using this you can automatically convert leads into buyers and keep on going after that.. building a relationship with your leads without any manual effort until you choose to step in and help close a deal or whatever else you want.
This page is where the automation magic is created. Here you can define both simple and complex sets of triggers to automate many marketing related processes for your business.
The Workflows system (which is coming soon) provides a nice user friendly graphical interface with which you can more easily create complex rules and triggers for all your automation needs.
As covered above, you can easily schedule the date and time for your social posts to be sent or your email messages to be mailed, but what about the times you don’t want posts going out? Well that is what the Scheduler Setup section is for. With this you can define the days of the week and times of the day to completely block mailing, or to throttle social posting, for example to prevent posting at weekends…
The Content Posts throttle can be configured with defaults which apply to the entire week or you can configure each day individually. Simply set 0 to disallow posts complete for that hour or 1 to only allow one post, 2 to allow two posts, etc.
The Campaign Posts throttle simply specifies whether emailing is allowed in a certain hour or disallowed, numerical limits are not relevant in this situation. Again you can define defaults which apply to the entire week or you can setup each day with its own throttles.
However it is important to note that throttles do not apply to scheduled messages or social posts – if you have specifically scheduled a post to go out at a certain time & date, then it will go out at that time no matter what throttles you configure here. Scheduled posts/messages always have the highest priority and override any throttles or automatically generated posts.
Here, as the name implies, is where various settings are configured for your account.
User :: Advanced
These are the main settings for your account and will be used in the event that there is not yet a specific project setting.
Project :: Advanced
Project settings are where you define various defaults for a specific project. If you did not create any projects then the system uses a default project and any settings you define here will apply to that.
To fully benefit from all the social features Womplify provides, such as posting and managing your followers, you need to first connect your social accounts to your Womplify account. At the very least, connect your Twitter account but ideally also your Facebook account and perhaps also Tumblr, if you use that platform as well.
Connecting is easy to do – simply click the plus sign on the Connected Accounts page and then select the platform you wish to connect, such as Twitter, then follow the prompts provided. You can always disconnect at any time and we certainly won’t be doing anything to your social accounts without your permission.
You can connect more than one of each type of social network if you like so that you can then post to multiple accounts or select the most appropriate account each time you create a new post.
Once connected, you can schedule a Sync from this page, which will pull in all the latest data from your social account, such as a list of your newest followers.
GO FORTH AND WOMPLIFY
That’s about all for this getting started overview. Hopefully you will find Womplify useful already but there’s loads of other features planned which will make it even more powerful – hard to believe I know! 😉
Note that some of the more advanced or resource intensive features in Womplify are limited in the free version, but there’s no obligation to upgrade.
In case you are wondering – Womplify also uses Womplify to Womplify itself! Everything from the emails you get from us, to the follows, tweets, retweets and other shares you can see on our social networks – all powered by Womplify!
If you have any questions or suggestions, feel free to contact us or engage with us online.